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Web 2.0 Expo-sure in San Fran

1 05 2008

Jerry 2.0     I was lucky enough to score a free trip to San Francisco last week (first time there!) to attend the O’Reilly/CMP Web 2.0 Expo. An interesting event, even though the common theme seemed to be disappointment over the lack of end-customer contact at the Expo… However it was never really sold as a ‘consumer’ gathering. From what I understood, this was an industry-wide event giving new developers/ideas a chance to gain exposure in a VERY crowded market – and I suppose it delivered on that end!

\ What Disney/abc money can do web-ex does it right \'Buy Me\' Demos... they do work! An array of speakers, including Tim O\'Reilly, to rehash the definition of \'Web 2.0\'

In attending different social gatherings and sponsored sessions, I met tons of people from across the Western hemisphere who were looking for ways to expand their reach into the 2.0 market. The best part of the Expo for me was the encouraging feedback I received from most of the developers I met – many looking for a way to enter Toronto’s tech community and most actively seeking ways to promote their company and outsource their marketing/PR (hopefully, this will keep me in demand!)

I (heart) stuff...

Overall I wouldn’t recommend the Web 2.0 Expo unless your company has something clearly defined and ready to sell – although your end-users may not frequent these gatherings, most of your potential partnerships and widespread distribution channels have some sort of representation in attendance. It definitely takes more effort to make these meetings happen, but seeking out mutually interested businesses can help you to secure your position in the market by borrowing from the credibility of others. Everyone at the Expo seemed to come with open ears and were willing to lend them even to small fries like myself… whether or not you can afford to attend these events, they’re useful in creating a spirit of entrepreneurialism and excitement in an often jaded industry – that alone made my trip worthwhile 🙂

Thaaaaaaaaaaaaaaaaaaaaaanksss!

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