FraternityLive and SororityLive Makeover!

8 02 2008

TSOT’s FraternityLive and SororityLive networks have just released a fresh new look, with a Spring Break photo contest launching soon!

Very exciting and bright, check out the freshness:


Scientology – Sometimes It’s Best to Say Nothing At All

19 01 2008


Take a cue from Tom Cruise… it’s best to say nothing – but try to elaborate your discussion of nothing into a 9 min speech that makes you look like a deluded zealot.

TSOT’s New Office – True to Toronto’s Tech Scene

15 01 2008

Yeah, that’s right; This IS a gratuitous post about TSOT’s gorgeous new office! Our company has just opened an awesome ‘playground/workspace’ for our developers, and I have to say it really embodies the ‘tech business’ culture of our city. Anyone who has spent time in the heart of Toronto knows that we tend to be a little ‘outside the box’ when it comes to business etiquette – casual everydays and flex-schedules aside, we like to embrace the fun side of our tech community. 60” plasma televisions help, as does having Wii and Xbox 360 systems in the office… musical instruments and a karaoke mic also help induce a bit of extroversion in the workplace 😉


(Before and After)


Our team is really happy with the new space, and we’ve already begun to invite the community in to take a peek. Our next event for the tech community will take place Tuesday February 12th at 5:30pm – please call me at (416) 640-6144 x229 for details, or visit to sign up for our newsletter.


Success! TSOT Ruby on Rails Project Night will be back EVERY month!

10 01 2008
TSOT, Inc. opened the doors of their brand new ‘developer playground’ to Toronto’s tech elite this Tuesday for the premier of TSOT’s Ruby on Rails Project Night.
As TSOT’s VP of PR, I was lucky enough to coordinate the event and got to meet tons of key players in Toronto’s tech community!
TSOT’s Ruby on Rails Night Premiers in the new Bloor St. office
Thank you to everyone in attendance at the first TSOT Ruby on Rails Project Night this past Tuesday. The evening was a great success with demos from Andrew Burke, Hampton Caitlin and Mike Ferrier (thank you guys, great work) and the MC stylings of TSOT’s own Joey deVilla. With over 40 of Toronto’s tech elite comfortably filling TSOT’s new office, we couldn’t have asked for a better crowd!Please mark your calendars Tuesday February 12th for our next TSOT Ruby on Rails Project Night, which promises to be another great event for Toronto’s tech community.
If you are interested in presenting at a future event or learning more about TSOT, please contact me, Corina at (416) 908-6082.
Thanks again to everyone and see you Feb. 12th!
Toronto’s Tech Elite Gather at TSOT’s Ruby on Rails Project Night

FraternityLive and SororityLive: New look and features launch September 4th!

31 08 2007

To those who have been checking my empty pages, I’ve been putting all my energy into the new FraternityLive/SororityLive launch, eagerly preparing for September 4th’s premier of our new tools and applications on a bigger, faster, more secure network. With the popularity of social networks and the correlation with the back to school season, this is going to be HUGE! Having previewed the changes, I am so excited to unleash this very latest version to our users.

The social features have been dramatically upgraded, including new SMS messaging and Family Tree building features. We’ve also added improved calendar and events management, plus a marketplace! The financial tools are the real star of this release, so chapters can collect dues and handle budges/finances more easily and with greater efficiency. The account management display is fantastic, especially considering the FraternityLive/SororityLive network is FREE! Most importantly, we have expanded our servers and improved our security measures even further, ensuring the safety, security and privacy of our members and their chapters.

I am so pleased to be offering this free service to students and eagerly anticipate the feedback from our September 4th launch. If you haven’t checked out the network yet, log in! If you aren’t a member of a fraternity or sorority but are interested in how these social and financial services might benefit your group, let me know! Our user base is expanding rapidly and we’ll be enjoying lots of press coverage over the next little while, so keep your eyes on FraternityLive and SororityLive and I’ll keep you posted.

Press Release Me!

7 08 2007

So, with all the buzz going on at work surrounding the FraternityLive and SororityLive websites, particularly as we draw closer to Rush events geared at getting students connected as they return to campus, I’ve had the opportunity to look into press release services to distribute our news. The company I work for, TSOT Inc., needed to find a fast and reliable way of getting the word out – beyond the world of blogging, that is. Based on the nature of our products, which are internet based and largely fueled by users in the web 2.0 scheme, I chose PRweb (eMediawire affiliate) as my distribution outlet. So far I’ve only submitted one release… a tester of sorts… just to feel the waters and see what sort of interest I can garner along the way. Much to my surprise, and despite the Canadian civic holiday, the article has already gotten quite a few hits. It was picked up by google news (though not as a top story 🙂 as well as another UK newssite… it’s pretty gratifying to see that PRweb’s online editors gave the release a 4 out of 5 editorial rating, too (speaking to my ability to write a press release, yeehaw) – I think the real question is will there be any correlation between the release stats and our site stats… only time will tell.

In the meanwhile, if you would like to view the release or subscribe, visit:

If you have any comments or feedback, feel free to leave it here so I can reply!

Interesting, Facebook and WordPress Unite to Complicate my Day

26 07 2007

Well, seeing as 41 of you decided to up and click my blog, despite the fact that there’s not much to it, I had better start adding content. I recently joined the throng of Facebook users adding the WordPress application. The company I work for, also recently added a Facebook application, and after some reflection, I have some suggestions for WordPress.

FIRST, opening a new window after signing into any service via Facebook applications is a necessity. It’s hugely annoying to have to backscroll through multiple pages, not to mention having to adjust the size of my window everytime.

SECOND, Facebook isn’t really designed to support large pages through their applications. The window to sign in to WordPress is very small and can sometimes require a scroll down. It seems pithy, but that extra 5 seconds to adjust my scroll bars is annoying enough that I have been avoiding my WordPress app like the plague (see? a correlation between my lack of blog posts, and the new App!)

 Finally, the only area of my blog that I need to check on a daily basis (if I’m being diligent anyway) is the stats page – and there is no easy way to access this on Facebook! FraternityLive and SororityLive applications pull up a very simple, very brief, very small so as to fit right in the view window, menu that shows simply my messages, events, and notifications – all the stuff us facebookers would want to quickly check up on. WordPress should build a stats summary into their App once you’ve logged in. There’s no need to direct to the page right away – most Facebookers probably aren’t using their account to construct their blog, just to check it.

So, some small suggestions. How is the rest of the WordPress world finding this application? Any tricks I’m missing out on? Feel free to comment and contribute at will… starting…. now!