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Web 2.0 Expo-sure in San Fran

1 05 2008

Jerry 2.0     I was lucky enough to score a free trip to San Francisco last week (first time there!) to attend the O’Reilly/CMP Web 2.0 Expo. An interesting event, even though the common theme seemed to be disappointment over the lack of end-customer contact at the Expo… However it was never really sold as a ‘consumer’ gathering. From what I understood, this was an industry-wide event giving new developers/ideas a chance to gain exposure in a VERY crowded market – and I suppose it delivered on that end!

\ What Disney/abc money can do web-ex does it right \'Buy Me\' Demos... they do work! An array of speakers, including Tim O\'Reilly, to rehash the definition of \'Web 2.0\'

In attending different social gatherings and sponsored sessions, I met tons of people from across the Western hemisphere who were looking for ways to expand their reach into the 2.0 market. The best part of the Expo for me was the encouraging feedback I received from most of the developers I met – many looking for a way to enter Toronto’s tech community and most actively seeking ways to promote their company and outsource their marketing/PR (hopefully, this will keep me in demand!)

I (heart) stuff...

Overall I wouldn’t recommend the Web 2.0 Expo unless your company has something clearly defined and ready to sell – although your end-users may not frequent these gatherings, most of your potential partnerships and widespread distribution channels have some sort of representation in attendance. It definitely takes more effort to make these meetings happen, but seeking out mutually interested businesses can help you to secure your position in the market by borrowing from the credibility of others. Everyone at the Expo seemed to come with open ears and were willing to lend them even to small fries like myself… whether or not you can afford to attend these events, they’re useful in creating a spirit of entrepreneurialism and excitement in an often jaded industry – that alone made my trip worthwhile 🙂

Thaaaaaaaaaaaaaaaaaaaaaanksss!

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Off to San Francisco… *thaaaaaaaaaanks*

21 04 2008

OK… well not everyone will have seen the South Park episode necessary to find humour in my title… but I’m off to San Fran for the first time this week, planning to give lots of Web 2.0 Expo-sure. My previous company, TSOT, Inc. is sending me along for the ride, and since I have not yet had the opportunity to attend any O’Reilly events, Web 2.0 seems like a good place to start!

Before all my ‘hardcore’ nerd friends chime in with their two cents, I realize that by naming it ‘Web 2.0’ the conference is going to see a lot of upturned noses and smugness – maybe that’s why it’s in San Fran ? (haha South Park again) However I’m going to try and leverage my way into some interesting conversations and fun parties at the event. It’s always good to see what the general business community thinks of web 2.0 technologies, especially when it comes to implementation; this conference is probably the one place where I can chat without being completely overshadowed by tech gurus… *crossed fingers* 🙂

 

Anyway, for those of you who attend the Ruby on Rails Project Night in Toronto, I’ll be trying to drum up some interest for our event as well. I’ve already spoken to a few Rails design houses who are interested in getting involved both as sponsors and as presenters – don’t forget to direct interest my way: corecorina@hotmail.com or corina.newby@tsotinc.com – so far things are looking good for May and June!

 

A bit of a boring post just to give an update… LOTS more to come once I arrive in the Bay! Not being much of a flower girl… I’ll just show up with my laptop/ipod/blackberry in hand.