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Web 2.0 Expo-sure in San Fran

1 05 2008

Jerry 2.0     I was lucky enough to score a free trip to San Francisco last week (first time there!) to attend the O’Reilly/CMP Web 2.0 Expo. An interesting event, even though the common theme seemed to be disappointment over the lack of end-customer contact at the Expo… However it was never really sold as a ‘consumer’ gathering. From what I understood, this was an industry-wide event giving new developers/ideas a chance to gain exposure in a VERY crowded market – and I suppose it delivered on that end!

\ What Disney/abc money can do web-ex does it right \'Buy Me\' Demos... they do work! An array of speakers, including Tim O\'Reilly, to rehash the definition of \'Web 2.0\'

In attending different social gatherings and sponsored sessions, I met tons of people from across the Western hemisphere who were looking for ways to expand their reach into the 2.0 market. The best part of the Expo for me was the encouraging feedback I received from most of the developers I met – many looking for a way to enter Toronto’s tech community and most actively seeking ways to promote their company and outsource their marketing/PR (hopefully, this will keep me in demand!)

I (heart) stuff...

Overall I wouldn’t recommend the Web 2.0 Expo unless your company has something clearly defined and ready to sell – although your end-users may not frequent these gatherings, most of your potential partnerships and widespread distribution channels have some sort of representation in attendance. It definitely takes more effort to make these meetings happen, but seeking out mutually interested businesses can help you to secure your position in the market by borrowing from the credibility of others. Everyone at the Expo seemed to come with open ears and were willing to lend them even to small fries like myself… whether or not you can afford to attend these events, they’re useful in creating a spirit of entrepreneurialism and excitement in an often jaded industry – that alone made my trip worthwhile 🙂

Thaaaaaaaaaaaaaaaaaaaaaanksss!

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FraternityLive and SororityLive at the MGCA/NBGLC

24 02 2008

Greetings from the windy city!

TSOT and FraternityLive/SororityLive are in Chicago this week at the Mid-American Greek Council Association and National Black Greek Leadership Conference, alongside almost 2000 Greek students and advisors. With hot topic sessions ranging from recruitment techniques and risk management to relationships, there certainly seems to be something for everyone. FraternityLive and SororityLive have been getting a lot of attention as both Chapters and Greek Councils seek out new technologies to help them organize and communicate with their members.

In addition to getting to meet some incredible Greek leaders from all over the Nation, FraternityLive and SororityLive garnered a lot of excitement about the new Headquarters, Chapter, and Council level product packages, especially the Family Tree charting, SMS text messaging, and Page Builder applications. The reasonable pricing model also appeals to organizations of any size because it is based on membership numbers; meaning that even a small Chapter or modest Greek campus can benefit from the FraternityLive and SororityLive private networks. One of the best chords we’ve struck has been through the introduction of our facebook application, which allows any organization to capitalize on the popularity of the social network by using it to direct traffic to their private system.

From the great response FraternityLive and SororityLive received at this week’s MGCA/NBGLC, TSOT is looking forward to bringing the FraternityLive and SororityLive network tools to Greek organizations and councils; helping the Greek community to establish a stronger online presence and improve their member management and communications.

If you are interested in learning more about how TSOT’s private label networks can benefit your organization, email me: corina.newby@tsotinc.com





FraternityLive and SororityLive Makeover!

8 02 2008

TSOT’s FraternityLive and SororityLive networks have just released a fresh new look, with a Spring Break photo contest launching soon!

Very exciting and bright, check out the freshness:


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