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Web 2.0 Expo-sure in San Fran

1 05 2008

Jerry 2.0     I was lucky enough to score a free trip to San Francisco last week (first time there!) to attend the O’Reilly/CMP Web 2.0 Expo. An interesting event, even though the common theme seemed to be disappointment over the lack of end-customer contact at the Expo… However it was never really sold as a ‘consumer’ gathering. From what I understood, this was an industry-wide event giving new developers/ideas a chance to gain exposure in a VERY crowded market – and I suppose it delivered on that end!

\ What Disney/abc money can do web-ex does it right \'Buy Me\' Demos... they do work! An array of speakers, including Tim O\'Reilly, to rehash the definition of \'Web 2.0\'

In attending different social gatherings and sponsored sessions, I met tons of people from across the Western hemisphere who were looking for ways to expand their reach into the 2.0 market. The best part of the Expo for me was the encouraging feedback I received from most of the developers I met – many looking for a way to enter Toronto’s tech community and most actively seeking ways to promote their company and outsource their marketing/PR (hopefully, this will keep me in demand!)

I (heart) stuff...

Overall I wouldn’t recommend the Web 2.0 Expo unless your company has something clearly defined and ready to sell – although your end-users may not frequent these gatherings, most of your potential partnerships and widespread distribution channels have some sort of representation in attendance. It definitely takes more effort to make these meetings happen, but seeking out mutually interested businesses can help you to secure your position in the market by borrowing from the credibility of others. Everyone at the Expo seemed to come with open ears and were willing to lend them even to small fries like myself… whether or not you can afford to attend these events, they’re useful in creating a spirit of entrepreneurialism and excitement in an often jaded industry – that alone made my trip worthwhile 🙂

Thaaaaaaaaaaaaaaaaaaaaaanksss!

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Tuesday April 8th : TSOT Ruby on Rails Project Night!

2 04 2008

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TSOT’s Ruby on Rails Project Night brings together the brightest minds in Toronto’s programming community for a night of dynamic presentations on the latest Ruby and Ruby on Rails projects.

This month we are proud to feature:

Mike Bowler (GargoyleSoftware) returns armed with a fist full of meta-programming as he looks at “Diving into meta-programming with Date.once”.

Kristan ‘Krispy’ Uccello will examine the architecture and design of the Domainer.com platform as he investigates, “Web Development Demons: Why it can be hard to do something simple”.

Leila Boujnane, co-founder and CEO of Idée Inc., will join us to discuss and demonstrate her company’s highly successful image search APIs.

We are also pleased to have Morph Labs and the Morph eXchange join us as our official drink sponsor for April’s event – therefore BYOB is only necessary in extreme cases! This event is free but space is limited; please reserve your spot by emailing corina.newby@tsotinc.com. If you would like to submit a presentation idea or learn about sponsorship opportunities at future TSOT events, please contact Corina at (416) 908-6082.

If you are interested in learning more about the Obie Fernandez workshops being offered on April 7th, please visit the TSOT events page to obtain your discount code. You can read more about these workshops at www.it360.ca





TSOT Ruby on Rails Project Night – March Success and April Update

24 03 2008

TSOT recently held another successful installment of their monthly Ruby on Rails Project Night for Toronto’s tech community. The highly anticipated event was the third of its kind for TSOT, Inc., local developer of scalable peer-to-peer networks, and over 40 of Toronto’s ‘tech elite’ were in attendance. With a variety of dynamic presentations on a broad range of projects in Ruby and Ruby on Rails, the TSOT Ruby on Rails Project Night delivers a unique opportunity for the Toronto programming and development community.

This month’s TSOT Ruby on Rails Project Night welcomed a host of presentations from various Toronto developers, including both fun and functional applications being built in Ruby on Rails. Mike Bowler, president of Gargoyle Software and previous presenter, returned to share his technical wisdom on “Exploring the magic behind dynamic finders: diving into ActiveRecord::Base.method_missing”. Following this, local developers Robin Ward and Mike Drach brought their unique sense of internet humour to the table with a look at “RJS: a love and hate affair” in their work with the online RPG ‘Forumwarz’. Finally the feature presenter for the evening Ilya Grigorik, Chief Architect at aideRSS, Inc., demonstrated the challenges involved in “Taming the RSS beast” related to the launch of www.aideRSS.com. Given the balance between technical expertise and innovative ideas, the evening’s presentations struck a very positive chord, with audience members eager to take the opportunity to ask questions, share solutions, and discuss the challenges associated with each of these dynamic Ruby on Rails projects.

The third installment of the TSOT Ruby on Rails Project Night this Tuesday was a great success and given the positive response from those in attendance, this unique event will continue to build a loyal following in the tech community. The monthly event takes place on the second Tuesday of every month, returning on April 8th, 2008 to the TSOT development office at 151 Bloor Street West, Toronto. Doors open at 5:30pm and presentations begin at 6:00pm. This event is free but space is limited; if you are interested in attending, please reserve your spot by emailing corina.newby@tsotinc.com. If you would like to submit a presentation idea or learn about sponsorship opportunities at future events, please contact Corina at (416) 908-6082





FraternityLive and SororityLive at the MGCA/NBGLC

24 02 2008

Greetings from the windy city!

TSOT and FraternityLive/SororityLive are in Chicago this week at the Mid-American Greek Council Association and National Black Greek Leadership Conference, alongside almost 2000 Greek students and advisors. With hot topic sessions ranging from recruitment techniques and risk management to relationships, there certainly seems to be something for everyone. FraternityLive and SororityLive have been getting a lot of attention as both Chapters and Greek Councils seek out new technologies to help them organize and communicate with their members.

In addition to getting to meet some incredible Greek leaders from all over the Nation, FraternityLive and SororityLive garnered a lot of excitement about the new Headquarters, Chapter, and Council level product packages, especially the Family Tree charting, SMS text messaging, and Page Builder applications. The reasonable pricing model also appeals to organizations of any size because it is based on membership numbers; meaning that even a small Chapter or modest Greek campus can benefit from the FraternityLive and SororityLive private networks. One of the best chords we’ve struck has been through the introduction of our facebook application, which allows any organization to capitalize on the popularity of the social network by using it to direct traffic to their private system.

From the great response FraternityLive and SororityLive received at this week’s MGCA/NBGLC, TSOT is looking forward to bringing the FraternityLive and SororityLive network tools to Greek organizations and councils; helping the Greek community to establish a stronger online presence and improve their member management and communications.

If you are interested in learning more about how TSOT’s private label networks can benefit your organization, email me: corina.newby@tsotinc.com





TSOT Ruby on Rails Project Night Returns Tuesday Feb. 12th

30 01 2008

Attention Toronto Tech Community,

Tuesday February 12th marks the return of the monthly TSOT Ruby on Rails Project Night, which promises to be another great event for Toronto’s Tech crowd. We had a tremendous response to our first Project Night, with over 50 in attendance at TSOT’s new developer office. February’s Project Night looks to be equally successful, and we will get deeper into the technical side of things (because that’s what you asked for!)

I have been contacted by several Ruby on Rails developers who are eager to bring their current projects to share at our Monthly event. On February 12th we are proud to feature presentations from the following members of the Rails community:

Rowan Hick on “How to avoid hanging yourself in Rails” (or optimising your activerecord associations) 

Mike Bowler and Steve Vetzal on helping new businesses to be memorable with EasyBrandingTools.com 

Luke Galea on the CRMS (Clinical Research Management System) from Medical Decision Logic, which is a Rails and Prolog/XSB application used to manage drug and procedure trials at the some of the biggest hospitals in the US. 

TSOT’s Ruby on Rails Project Night will take place on Tuesday February 12th, 2008 at our development office located at 151 Bloor Street West, Toronto. Doors will open at 5:30pm with presentations beginning at 6-6:30pm. This event is free but space is limited; reserve your spot today by emailing corina.newby@tsotinc.com. 
If you are interested in presenting at a future event or learning more about TSOT, please contact Corina at (416) 908-6082. See you Feb.12th!

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Success! TSOT Ruby on Rails Project Night will be back EVERY month!

10 01 2008
TSOT, Inc. opened the doors of their brand new ‘developer playground’ to Toronto’s tech elite this Tuesday for the premier of TSOT’s Ruby on Rails Project Night.
As TSOT’s VP of PR, I was lucky enough to coordinate the event and got to meet tons of key players in Toronto’s tech community!
TSOT’s Ruby on Rails Night Premiers in the new Bloor St. office
Thank you to everyone in attendance at the first TSOT Ruby on Rails Project Night this past Tuesday. The evening was a great success with demos from Andrew Burke, Hampton Caitlin and Mike Ferrier (thank you guys, great work) and the MC stylings of TSOT’s own Joey deVilla. With over 40 of Toronto’s tech elite comfortably filling TSOT’s new office, we couldn’t have asked for a better crowd!Please mark your calendars Tuesday February 12th for our next TSOT Ruby on Rails Project Night, which promises to be another great event for Toronto’s tech community.
If you are interested in presenting at a future event or learning more about TSOT, please contact me, Corina at (416) 908-6082.
Thanks again to everyone and see you Feb. 12th!
Toronto’s Tech Elite Gather at TSOT’s Ruby on Rails Project Night